The 1947 Toyopet SA took the company back into commercial automobile production, but it would be another 10 years before the company entered the U.S. market with the conservative Crown sedan. Another nine years passed before the Corolla entered production. This economy car was followed in 1967 by the 2000GT, a limited-production glamorous sports car that was developed in conjunction with Yamaha, and that would, in convertible form, star in the James Bond film You Only Live Twice.
- Founded : August 28, 1937; 78 years ago
- Founder : Kiichiro Toyoda
- Headquarters : Toyota, Aichi, Japan
- Website : http://www.toyota-global.com
In 1984, it joined forces with GM to re-open the latter's Fremont, Calif., assembly plant to produce the Chevy Nova, a Toyota Corolla twin. Over the next 20 years it built two assembly plants in Canada and six in the U.S. These plants produce everything from the Corolla and Matrix to the RAV4, Camry, Highlander and Tundra pickup.
As if Toyota's growing American market share and diversifying product line wasn't enough, the company began to take on the established luxury car manufacturers when it launched its Lexus division and the V-8-powered rear-drive LS 400 sedan. In 2003, it launched the Scion brand to appeal to younger consumers with unique, fresh vehicles