Since the beginning, Chevrolet brought technology and features, which are usually only lodging shown in luxury cars, the line of cars and trucks at a more affordable price.
Chevrolet bowtie logo - introduced by one of the company's founder William C. Durant in late 1913 - is one of the most recognizable logos in the world today. But, there are many stories about how the symbol eventually became synonymous with the brand.
Logo "Bowtie" shaped Chevrolet bow tie discovered accidentally by William Durant when observing the pattern of the wallpaper disebuah hotels in Paris in 1908. However, there is also the opinion that the logo is a stylized cross flag of Switzerland, where Louis- Joseph Chevrolet was born. On October 2, 1913, the logo first appeared in Chevrolet ad in The Washington Post with the headline: "Look for this nameplate".
Many variations in color and details of Cherolet bowtie logo, for decades since it was first introduced in 1913, this logo several times evolution, but the color and detail while maintaining its basic form. In 2004, Chevrolet start a new phase with the gold bowtie (This logo uses the golden yellow color that implies "Gold Standard") which is now a trademark identity for all cars and trucks were sold globally.