In 1990 Acura introduced the NSX, a V-6-powered sports car that had the distinction of being the world's first all-aluminum production car. Starting in the mid-1990s Acura began changing its model nomenclature to alphanumeric sequences, with RL replacing the Legend and the RSX and TSX eventually replacing the Integra.
The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, and Russia in 2014. Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the 2008 financial crisis.
- Founded : 1986
- Headquarters : Minato, Tokyo, Japan
- Key people : Michael Accavitti (Senior VP and General Manager)
Erik Berkman (Executive VP, Acura Business Planning Office)
- Owner : Honda
- Website : http://www.acura.com
Despite some success with the tuner enthusiast market, Acura's image and sales struggled somewhat during the mid-to-late 1990s. In 1999 Acura introduced the 3.2 TL sedan, intended to compete with the BMW 3-series, Lexus ES and similar entry-level luxury cars. In 2001, the Acura MDX debuted — it was the first crossover SUV to have a third row of seating. The MDX met with immediate sales and critical success; including taking Car and Driver's top rating in a comparison test against seven other SUVs. In 2004 the entry-level sport sedan TSX debuted, making Car and Driver's Ten Best list from 2004 to 2006.
Acura offers Super-Handling All-Wheel Drive (SH-AWD) on select models, a feature that continuously determines the optimal level of power distribution as needed by varying road conditions. All five current models also have been recognized as "Top Safety Pick" by the Insurance Institute for Highway Safety.
Today, Acura's U.S. lineup consists of five models, including three sedans and two SUVs. For 2009 Acura completely redesigned the TSX and the TL sedans. The TSX is Acura's entry-level, front-wheel-drive sporty sedan available either with manual or automatic transmission. The Acura TL is an upscale midsize sedan that offers a choice of either front- or all-wheel drive. Acura's flagship model is the larger, luxurious RL that competes with the Infiniti M45, BMW 5-Series, Lexus GS and other luxury sedans. The RL is powered by a 300-horsepower V-6 and comes standard with all-wheel drive and an impressive array of options including larger wheels, 10-way power adjustable front seats, USB connectivity port, and more. Acura also offers two sports utility vehicles--the RDX is a compact crossover SUV, while the MDX is a luxury midsize SUV.