Scion has definitely achieved Toyota's goal of reaching a younger customer--the brand has the youngest owner median age, 31, in the automotive industry. Scion markets aggressively to their youth market advertising in niche lifestyle and tuner magazines, as well as late-night cable TV. The company also uses street teams in urban locations to reach its target market and participates in virtual communities on the Internet such as Second Life and Gaia Online to create brand awareness. Scion also participates in motorsports, offering VIP treatment to Scion owners at select drag and drift racing events.
- Founded : 2002
- Headquarters : Torrance, California, U.S.
- Website : http://www.scion.com
The xB is a four-door hatchback wagon with a boxy frame similar to a Honda Element, but smaller. Scion's xD replaced the xA for the 2008 model year. The xD is a four-door, compact hatchback that has a 60/40 split folding rear seat for flexible seating of up to five or, when folded, additional cargo space.