In order to get up-to-date engine and vehicle technology in the post-World War II market, Nissan partnered with Britain's Austin Motors and began producing Austin cars in 1953. By 1960, it had become the first Japanese automaker to win the Deming Prize for engineering excellence and began introducing cars like the Cedric, Bluebird, and Sunny with its own technology under the Datsun name. Nissan expanded rapidly as Japan's capital market liberalized; it built new plants and merged with the Prince Motor Company, adding the Skyline and Gloria to Nissan's lineup. By the end of the 1960s, Nissan began producing cars like the 510 sport sedan, which was known for its clean styling, excellent handling, and an overhead cam engine similar to that found in contemporary Mercedes vehicles.
- Founded : December 26, 1933
- Founder : Masujiro Hashimoto, Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi, Yoshisuke Aikawa, William R. Gorham
- Headquarters : Nishi-ku, Yokohama, Japan
- Website : http://www.nissan-global.com
However, Nissan faltered in the 1990s, leading to an alliance with Renault in 1999. The partnership has eliminated redundant platforms, powertrains, and suppliers while allowing the two brands to build a greater number of vehicles and vehicle types, including cars like the twin-turbocharged, all-wheel-drive Nissan GT-R supercar. And while both Nissan and Renault each have plans to introduce an electric car in 2011, Nissan has turned to Chrysler to supply the next – generation Titan pickup because of slow sales of its current in-house design.